What is The Pledge?

What is The Pledge?

The Pledge is a community-wide initiative that seeks to raise the public consciousness about bullying – in schools, at work and at home.
With the support of our caring individuals – in schools, businesses, non-profit organizations and the media – we can make an impact.


What is Bullying?

Bullying is defined as a form of repeated, persistent and aggressive behaviour directed at an individual or individuals that is intended to cause (or should be known to cause) fear and distress and/or harm to another person’s body, feelings, self-esteem or reputation. Bullying occurs in a context where there is a real or perceived power imbalance. (Source: Ministry of Education)
Different forms of bullying include:

Physical – hitting, shoving, stealing or damaging property

Verbal – name calling, mocking, or making sexist, racist or homophobic comments

Social – excluding others from a group or spreading gossip or rumours about them

Electronic (commonly known as cyberbullying) – spreading rumours and hurtful comments through the use of cellphones, e-mail, text messaging and social networking sites

We need the support of all organizations to help end bullying in our community!